Economic Assessment Auto Trade Scores

InfoBase-X™ Economic Assessment Auto Trade Indices are capable of competing against actual credit data files, but information is aggregated at the Zip+4 level providing solutions for invitation-to-apply offers.  The new indices include:

• Number of open auto loans:  The average number of open auto trades for consumers within a particular geography.  Selection options include zip+4 areas with a higher or lower concentration of auto loans.
• Number of months of the newest auto trade:  Includes four segments that will help marketers zero in on their target market:
  • Consumers with recently opened auto trades
  • Consumers who are somewhat likely to be looking for a vehicle
  • Consumers who are most likely to be looking for a vehicle
  • Consumers who have probably paid off the lease or loan

Economic Assessment Scores

With InfoBase-X™ Economic Assessments you can target segments of the population at varying levels of credit worthiness, or non-credit worthiness, to fit your marketing strategy. A firm offer of credit is not required, and it’s a fraction of the cost of an actual credit scored file.  The score is aggregated at the Zip+4 level and is derived from 300+ credit predictors such as mortgage, retail and other trade line information.

• Industry-like scores (450-850) for non pre-approved offers
• Select prime auto leads or sub prime auto leads
• Scores are a median of the entire Zip+4 geography
• Scores are included on post office box addresses
• Select these industry-like credit scores from our national consumer database, as well as our proprietary bankruptcy and new movers databases. Hundreds of demographic selections including new vehicle buyer prospects, and mortgage data are available.

Bankruptcy Filiers and Survivors

This file contains the most accurate and current bankruptcy data in the direct marketing industry.   This is a file of individuals who have just filed for personal bankruptcy or have just been discharged. These consumers are looking to re-establish and/or rehabilitate their credit.

• 37% of bankruptcy filers lose their vehicles in the bankruptcy process and will buy a vehicle within 30 days of discharge..
• An estimated 20-25% more will buy within the first 6 months after discharge.
• Another 10% more will buy within the first year.

New Movers

Research shows that 20% of new homeowners will purchase a new vehicle within the first year of move. New mover households are traditionally more responsive to promotions delivered to their new address, and they are inclined to spend more. Reach these new movers right after they have moved in while their mailbox clutter is low.

• Exclusive InfoBase-X™ Economic Assessments selection allows you to select prime auto leads or sub prime auto leads.
• Updated monthly and overlaid with many selections such as age, income, presence of children, and lifestyle interests, allowing you to select the perfect automotive direct mail leads.