Great Auto Sales Leads for Automotive Dealerships

Newspaper advertising doesn’t work as well as it used to, and purchasing pre-screened credit data for automotive direct mail programs is expensive. Mymailingleads.com delivers affordable, quality auto sales leads for your direct mail campaigns. Entice buyers to your dealership, using mailing lists from our bankruptcy, new mover, and risk assessment databases.

These new Real Insights Auto Trade Indices are capable of competing against actual credit data files, but information is aggregated at the Zip+4 level providing solutions for ITA (invitation to apply) offers.  The new indices are:

• Number of open auto loans – This represents the average number of open auto trades for consumers within a particular geography.  Selection options include zip+4 areas with a higher or lower concentration of auto loans.
• Number of months of the newest auto trade – This index includes four segments that will help marketers zero in on their target market:
• Consumers with recently opened auto trades
• Consumers who are somewhat likely to be looking for a vehicle
• Consumers who are most likely to be looking for a vehicle
• Consumers who have probably paid off the lease or loan

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Risk Assessment scores enable us to identify and target segments of the population at varying levels of credit worthiness, or non-credit worthy. It doesn’t require a firm offer of credit, it’s a fraction of the cost of an actual credit scored file, and it is SIMPLE to use! The score is derived from Innovis’ consumer credit file of 300+ credit attributes from such predictors as mortgage, retail and other trade line information aggregated at the Zip+4 level. With this valuable mailing list you can now select segments of the population, based on levels of credit-worthiness, that best fit your marketing strategies.

Risk Assessment Advantages:

• Industry-like scores (450-850) for non pre-approved offers
• Select prime auto leads or sub prime auto leads
  
• Scores are a median of the entire Zip+4 geography
  
• Scores are included on post office box addresses
  
• Select these industry-like credit scores from our national consumer database, as well as our proprietary bankruptcy and new movers databases. Hundreds of demographic selections including new vehicle buyer prospects, and mortgage data are available.

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Here’s the freshest, most accurate bankruptcy data in direct marketing. Specifically, these individuals have just filed for personal bankruptcy or have just been discharged. These consumers are looking to re-establish and/or rehabilitate their credit, and are great sub prime auto leads.

Automotive Market Facts:

• 37% of bankruptcy filers lose their vehicles in the bankruptcy process and will buy a vehicle within 30 days of discharge. An estimated 20-25% more will buy within the first 6 months after discharge, and another 10% more within the first year.
  
• Consider re-mailing a bankruptcy list – it will be highly responsive for the entire first year of bankruptcy.

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People who have just moved are great new auto sales leads as household needs are changing. Research shows that 20% of new homeowners will purchase a new vehicle within the first year of move. New mover households are traditionally more responsive to promotions delivered to their new address, and they are inclined to spend more. Reach these new movers while their mailbox clutter is low ... and your offer will be seen and acted upon.

New Movers Advantages:

• Exclusive Risk Assessment Score selection allows you to select prime auto leads or sub prime auto leads.
  
• Updated monthly and overlaid with many selections such as age, income, presence of children, and lifestyle interests, allowing you to select the perfect automotive direct mail leads.

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