Economic Assessments

With Acxiom’s InfoBase-X™ Economic Assessments, our statistically derived scores enables you to identify performance within a geographic area from historical patterns of credit usage and payment behavior. The score is gleaned from such predictors as mortgage, retail and other trade line information aggregated at the Zip+4 level. With this valuable information, you can now select segments of the population, based on levels of credit-worthiness, that best fit your marketing strategies.

New Client Opportunity

We can provide the most targeted and profitable prospects for loans, credit cards, checking, college funds, home buying or remodeling, leasing a new vehicle and more. Our prospects, from Acxiom’s premier InfoBase-X™ consumer database, come to you with rich data on every demographic data element needed by a financial mailer.  Among the most useful options is income, length of residence, and our exclusive InfoBase-X™ Economic Assessments. Our "new mover" and "new to bank area" names are invaluable for new client campaigns. It's the easy way to initiate loyal relationships with these individuals and households.

Investment Potential

There's a reason why so many financial professionals who offer IRAs and retirement plans, investment and brokerage services, saving plans, trust and investment management, asset administration, retirement plans, and wealth management programs rely on our investment potential prospects.  We combine accurate, reliable data with our proprietary mailing list technology to identify prospects with the highest propensity to take investment action. In addition to our InfoBase-X™ Economic Assessments, these individuals can be enhanced with P$YCLE Financial Segmentation, a powerful predictor of potential investment type. Let us help you identify the correct financial lists to grow your business.