In business-to-business marketing, accurate address and telephone information for your marketing programs is key to maximizing your results and minimizing your costs. Acxiom’s business lists provide accurate, comprehensive lists of companies and individuals with key firmagraphic and job function selectivity at a very competitive price.
Acxiom’s InfoBase-X™ Business List, containing records of more than 20 million companies, provides you with a high quality list of companies that can be segmented to meet your marketing and sales needs. Updated on a continuous basis, this data is multi-sourced via yellow and white pages, government data, business directories, public records, and executive registers. The list can be segmented by SIC code, sales volume, number of employees, headquarters/branch locations, minority ownership, and small business indicator.
B2B promotions are more effective if they are targeted to an individual by name and title. With Acxiom’s list of Business Individuals by Title, you can identify corporate presidents, vice presidents, account managers, marketing executives, and more, for a more targeted contact strategy and higher response.
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