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Free Marketing Newsletter for successful direct marketing campaigns
 

Purchase mailing lists, or leads, of people based on their level of credit-worthiness.

Leads and Lists selectable by Credit-Worthinedss
Our direct marketing solutions provide the fastest, easiest way to find leads based on financial activity and summarized credit information. This timely data is updated on a continuous basis from multiple sources to provide mailing list providers a constant influx of valuable leads. These names, addresses and telephone numbers come to you with such demographic data as age, income, gender, length of residence, presence of child and age, and much more.

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Our credit card activation hotline puts you in touch with proven credit-worthy consumers with brand new spending power. Recently issued and now activating a new credit card, these individuals are especially good leads for direct marketers as they are active buyers who now have a new payment option. These names definitely belong on the "must test" schedule of every direct marketer with apparel and specialty catalogs, insurance, home improvement, furniture, financial services, and merchandise of every variety and price range. Special selections include 30-day hotline, number of credit cards held and bank or retail card type.  More Info > >

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Here's the freshest, most accurate bankruptcy data in direct marketing. These individuals have just filed for personal bankruptcy or have just been released. They are looking to re-establish and/or rehabilitate their credit. Bankruptcy names are essential for all kinds of secured and prepaid credit cards and second mortgage promotions. Highly selectable, mailing list brokers should note these prospects also have merit for "cash up front" consumer offers of every variety.   More Info > >

Select leads based on the level of credit-worthiness appropriate for your offer. Perfect for invitation to apply offers, our statistically derived score enables you to identify performance from historical patterns of credit usage and payment behavior. The score is derived from such predictors as mortgage, retail and other trade line information aggregated at the Zip+4 level. With this valuable mailing list you can now select segments of the population, based on levels of credit-worthiness, that best fit your marketing strategies.
This product is being used successfully in many industries where a constant stream of sales leads is necessary including; mortgage leads, home equity leads, time-share leads, vacation home leads, and automotive leads. 
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The Revolving Bankcard Balance Balance Index is based on the actual financial transaction data of hundreds of millions of consumers aggregated at the zip+4 level, and provides an affordable data solution for soft offers of credit and Invitation to Apply offers, allowing marketers to select prospects based on the amount of revolving bank card balance carried.
Used in combination with Real Insights Risk Assessment Scores, which identify prime, or subprime credit worthiness; this combination can accurately define a segment of the population that is in need of additional cash and home equity loans. American consumers have not curbed their appetite for borrowing and will use money from their home equity to finance debt consolidation, education, medical expenses, vacations, home repair and remodeling, boats, trailers, and automobile purchases.
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Select leads using Bankcard Utilization Index and Revolving Bankcard Balance Index to find the exact combination for your offer. Target consumers are overextended for home equity lines of credit. Find consumers who are under utilized for home improvements, vacation offers, home furnishings, products and services, fitness memberships, appliances and others. Developed at the Zip+4 level, all of our Real Insights products are perfect for invitation to apply offers.  More Info > >

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