Database Profiling

Acxiom can help you develop a profile of your current customers and use that knowledge to target new prospects. We match your customer file against our consumer and household file and use our list of more than 1,500 data attributes to create a detailed customer profile. These attributes include geographic location, demographic characteristics, product preferences, lifestyle segments, and interests. We overlay this profile on our prospect mailing lists and provide you with a model to select the most likely prospects to respond.

Modeling and Reporting

Statistical modeling is a research tool designed specifically to help you quickly identify the prospects most likely to become your customers. Once you know what motivates your current customers, it's easier to create effective new offers for them, as well as on-target promotions for new prospects. Using creative modeling techniques such as good customer match, mailed regressions, previously mailed match, and renewal and cross promotion model, we provide easy to read reports that pinpoint specific segments that present the greatest opportunity for direct marketing success.

Database Appending

With data appending, you can add any attribute on our file to your in-house customer file.  This is particularly valuable when done in conjunction with a Database Profiling Analysis that identifies which attributes are most predictive of higher response.  With minimal effort or cost on your part, your house file can become more targeted and more profitable.  If you rent your mailing list, database appending will make your file a more attractive, valuable list rental property.

Database Management

Do you have the tools you need to run lists and analytics reports on your customers and prospects?  We can build you a highly efficient and customized database marketing system to give you easy access to your data for marketing and reporting purposes. We provide user-friendly front-end tools that make it as easy as "drag and drop" to create output campaigns. Response files are fed into the database to track response and the number of times you mail to your audience, allowing for optimal campaign analysis, targeting, and management.