Step 1:  Analytics Helps You Know Your Donor Base

The most reliable way to find new donors is by understanding the uniqueness of your existing donor base—their demographic characteristics, their wealth indicators, their interests and affiliations.  Acxiom On-Demand Targeting provides you with a Donor Portrait Report and Donor Acquisition Model that provide the foundation for more targeted donor acquisition campaigns.

Sign up for your FREE Portrait Report and Donor Acquisition Model

Acxiom analyzes your donor base by correlating it with thousands of nationwide consumer selection criteria to find those factors that correlate most highly with your donor base.  We score every household from 1-100 on their likelihood to respond to your fundraising campaign. Acxiom covers 99% of all households in the U. S. using more than 100 independent data sources that provide the ability to recognize more than 1,500 household characteristics.

You get the most in-depth portrait analysis of your donors that can be obtained anywhere.

Step 2:  Enhance Your Donor File for Improved Results

Based on the results of your Donor Portrait Report, we can enhance your donor and prospect database by appending the demographic, wealth, lifestyle and behavior data that correlates most highly with your donor characteristics. This enhanced donor information can help you cultivate your current contributors more personally and effectively.

You can also enhance your file by adding email addresses and phone numbers.  A well-coordinated, multi-channel approach to donor communications will improve results.  Email, in particular, is a very effective and less expensive way to reinforce your message and send timely reminders for events and year-end donations.

Acxiom data hygiene services can save you money by helping you keep your donor file contact information up-to-date. 

Step 3:  Increase Response to Your Donor Prospect Campaigns

Acxiom’s On-Demand Targeting provides you with a predictive Donor Acquisition Model that can significantly increase the response to your donor prospect campaigns.  You receive a list of prospects from Acxiom’s InfoBase-X™ Consumer File that is specifically created to target your best prospects.

Acxiom’s InfoBase-X Consumer File is the most complete, comprehensive and accurate source of consumer data available covering 124 million households and more than 200 million individuals.  

When you combine the Acxiom InfoBase-X Consumer File with On-Demand Targeting, you get the optimum results for your donor acquisitions mailings.

Case Studies

To learn more about how Acxiom’s On Demand Targeting has helped non-profit organizations improving their fundraising efforts, request these case studies:

Special Offer

For a limited time, Acxiom is offering a free Donor Portrait Report and Donor Acquisition Model to help you better understand your donors.