FEATURED ARTICLE

The Gateway to Growth:
 A Customer-Centric Marketing Strategy

The next generation in marketing success will be based on customer preferences, lifestyles, and trigger events—not around new product launches and seasonal mailing plans. This article helps small business owners understand the latest trends in developing a more customer-centric marketing plan and looks at some of the leading-edge strategies of the biggest companies to see how small businesses can adopt similar strategies. Read more.
 
MARKETING KNOW-HOW

Learn More About Your Customers– A Guide to Getting Started
If you want to be competitive and grow your business then you must know everything you can about your customers. Understanding the “profile” of your current customers is the best tool to improve your prospecting efforts for new customers. Read more.
 
CASE STUDY

The GiftsForYouNow.com Case Study
Learn how Acxiom used customer profiling analysis to help an online and catalog merchant increase its sales and save marketing dollars. Read more.
 
MARKETING ROUNDUP

Database Marketing: Timing Is Everything
Imagine being able to time a marketing campaign so it hits exactly when a customer needs the product or service promoted. Companies that engage in trigger-based marketing programs are yielding as much as a 400 percent improvement in response rates. Read more.

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