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 FEATURED ARTICLE
Acxiom Customers Echo Industry Praise
Happy 2008 to our Acxiom customers and friends!
It’s wonderful to start the year with exciting news… Forrester Research included Acxiom in its recent evaluation of 12 leading database marketing service companies and concluded, “The company remains a technology powerhouse with a heavy emphasis on proprietary data and deep industry expertise across a multitude of industries… Acxiom clients applaud its reactive, responsive and customer-focused service...”
But what matters to us most is what our customers think! We recently conducted a customer survey to find out how YOU rate our lists and services. We wanted to share these results with you, so you can see how we are working to better support you. Read more.
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MARKETING KNOW-HOW
Finding Credit-Worthy Consumers
Delinquent accounts and bad debts cost the direct marketing industry tens of millions of dollars every year in products, fulfillment costs, postage, labor, computer-time, and ignored invoices. You’ve seen it yourself, and you probably make it a practice to remove “bad debts” from your house list before mailing your next offer. How can you screen out consumers who are a potential bad debt risk from your lead generation mailings? Read more.
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CASE STUDY
RBC Centura Case Study
RBC needed to improve the likelihood a customer would qualify for a loan to improve the leads that go out to the sales team. Acxiom's Real Insights Risk Assessment Tool provided exactly what was needed. Read more. |
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CONSULTING CORNER
The Digital Age—Multi-Channel Madness
Never before have marketers had so many ways to reach consumers and, in turn, consumers so many ways to access information. Direct mail, e-mail, banner advertising, blogs, search, television, stores, radio, billboards, websites and mobile – what is the future role and value of direct mail in this multi-channel world? Read more.
Increase ROI with Consumer-Centric Analytics
Each month, 2% to 3% of consumer data changes:
• 10,000 Americans change jobs
• 5,000 change their home address
• 4,000 transition to a new lifestage
How can you keep up with this? Read more.
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Acxiom in the News
Acxiom® Expands Consumer/ Business Data and SMB Marketing Capabilities with Acquisition of MKTG Services.
Read the story.
RRW Consulting Gives Kudos to Acxiom in DM Blog.
Read the story.
Acxiom Called a 'Technology Powerhouse' by Independent Research Firm—Acxiom cited as a "strong performer" in Database Marketing Services report.
Read the story.
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