| Finding Credit-Worthy Consumers
The Challenge
If you use rented lists in your direct mail campaigns, you’re almost certainly getting some “bad debt/bad risk” names along with good potential customers. You can’t exchange credit information directly with your competitors, so how can you protect yourself from these hidden bad debt risks?
If you are making offers for financial services, secured and unsecured loans, automotive offers, mortgage services or any other “soft” offer of credit, this information is more critical than ever to your marketing efforts.
Enter Acxiom’s Real Insights Risk Assessment Tool
Acxiom… a leading innovator in the direct marketing service industry… now has an exciting solution that will benefit all direct mailers with credit issues. Real Insights Risk Assessment Tool provides marketers with current information on high-risk and sub-prime consumer credit activity. Now marketers can accurately target segments of the population at varying levels of credit worthiness. With the current credit environment, this information is more important than ever.
Acxiom’s Real Insights Risk Assessment Tool combines sophisticated database techniques with actual consumer behavior to eliminate credit worthiness problems from your mailing list.
The file is based on enhanced data gleaned from the Acxiom InfoBase-X consumer file. With more than 124 million households, 200 million individuals, and 59 million homeowners, Acxiom InfoBase-X allows you to pinpoint the perfect audience for any consumer offer. These records are selectable by such data elements as age, income, home value, children’s ages, mail order buyers, donors and a host of other demographic and lifestyle selections.
Real Insights Risk Assessment Tool takes this essential consumer data to a new level. It is carefully built upon the actual financial transaction data of hundreds of millions of consumers, aggregated at the zip+4 level.
Real Insights uses a statistically derived scoring system to identify performance within a
geographic area from historical patterns of credit usage and payment behavior. The score is gleaned from such powerful predictors as mortgage, retail, and other trade line information. With this highly qualified information, direct marketers can accurately address prospects with the exact level of credit worthiness that matches their precise marketing strategies.
Specifically, Real Insights uses a numerical scoring system of 450-850, with the highest risk segments of the population falling at the bottom of the scale and the lowest risk consumers appearing closer to the top. Real Insights is ideal for credit related offers where cost or other considerations make firm offers impractical. Using Zip+4 level aggregated data makes this an affordable marketing solution.
Real Insights is invaluable for a host of promotions and it is absolutely essential for such offers as financial services, secured and unsecured loans, automotive offers, mortgage services or any other “soft” offer of credit.
Real Insights can answer the vital question: how much do you really know about a prospect’s credit worthiness before you do business with them? For instance, any information you may gather from a customer’s application may not reveal their true story. Unfortunately, what you don’t know about their past behavior may cost you money in the future.
Real Insights scoring system brings new consistency and control to the risk assessment process. This unique marketing tool lets you establish a standard to apply to your risk assessment criteria. Using Real Insights takes the guesswork out of risk analysis and defines parameters specific to your marketing strategy or business model.
Marketing Solution: Mortgage Risk Assessment
Real Insights Risk Assessment Tool enables the mortgage industry to structure a home mortgage, home equity or home refinancing campaign more accurately…and more intelligently than ever before.
MyMailingLeads.com, a site designed to help marketers find new sales leads, offers direct marketers a “total lead generating system” for both consumer and business offers. From sub-prime to new purchase, it is one of the easiest and fastest ways to find sales leads and prospecting data for the mortgage industry.
Obviously, finding highly qualified credit worthy prospects is a major consideration for mortgage transactions, now more than ever. Real Insights can save countless hours of time and effort finding new, proven credit worthy prospects. And its use has already translated into a vastly improved lead-to-sales conversion ratios for results-oriented
mortgage brokerage firms.
MyMailingLeads.com uses Real Insights to identify prospects for:
• Refinances and Cash-Out Loans
• Debt Consolidation
• Home Equity Lines of Credit
• New Home Loans
• No Doc-Low Doc Mortgages
• 100%-125% Financing
• Reverse Mortgages
• Rate and Term Reduction
• Convert Adjustable Rate Mortgages
• Target Specific Lenders
• Permissible Purposed FCRA Compliant Prescreen Data
• List Processing (Data Hygiene, Merge/Purge, etc.)
Real Insights has enabled MyMailingLeads.com customers to make consistent prospect
identification based upon an unbiased assessment of a prospect’s credit worthiness. As such, it can now provide viable leads that are more likely to become acceptable mortgage applicants.
Real Insights is the Solution
In this day and age there is an ever-increasing demand for qualified…credit worthy names. Real Insights enables direct marketers to accurately identify bona-fide prospects that meet these needs.
Real Insights Risk Assessment Tool is the easiest, most reliable way to eliminate credit worthiness problems and make direct response campaigns more profitable by removing credit concerns before an offer is in the mail.
The Acxiom Team Helps You Grow Your Business
At Acxiom, we help companies increase their market share and create enduring customer loyalty. Whether your order is $20 or $25,000 we will help you create the best marketing plan to generate new leads and grow your business.
Our knowledge of the direct marketing industry and the unparalleled quality of Acxiom data is the combination that leads to your success. Our dedicated account team will work with you to make your job easier. We know you’re busy enough doing your job. Rely on us to do ours, and see the results.
Call us for a free consultation 866-977-6018
8:00 – 6:00 ET Monday through Friday
Email us any time with your questions:
IBLExpress@acxiom.com
To order Acxiom mailing lists online, go to:
www.mymailingleads.com
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