Acxiom Called a 'Technology Powerhouse' by Independent Research Firm

LITTLE ROCK, Ark. (Nov. 26, 2007) – Acxiom® Corporation has been named a “strong performer” in Forrester Research’s recent evaluation of database marketing service providers. Acxiom was among only 12 leading database marketing service companies selected by Forrester to participate in “The Forrester Wave™: Database Marketing Service Providers, Q4 2007” evaluation.

“The company remains a technology powerhouse with a heavy emphasis on proprietary data and deep industry expertise across a multitude of industries,” the Forrester Wave report noted. “Acxiom clients applaud its reactive, responsive and customer-focused service...”

“We are pleased that Forrester Research has recognized the strengths of our capabilities,” said Richard K. Howe, Acxiom chief marketing and strategy officer. “The Wave Report” included interviews that Forrester conducted with some of our clients who complimented our ‘very reliable and scalable services, strong proprietary data assets, and deep industry expertise across a range of industries.’ ”

The report also acknowledged Acxiom’s penetration into the mid-tier market. According to the Forrester report, “Acxiom recently launched packaged, industry-specific midmarket solutions that are combined with its agency services. This emerging midmarket capability integrates technology, strategy, analytics, and creative, and builds on Acxiom’s industry-specific and deep database management experience.”

As the largest marketing database provider in the industry, Acxiom manages more than twice as many databases as its next largest competitor. In addition to its almost 40 years of direct marketing expertise, Acxiom recently has expanded its integrated multi-channel marketing solutions to include targeted email, search and banner advertising, as described in an October 17 article in The Wall Street Journal.

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