You use selection criteria all the time to target your mailing list to the right prospects. But what criteria do you use to make sure that the consumer file you are using will give you the best ROI?

The quality of data compilation and data hygiene can have a significant impact on your mailing results. You want to be sure you are using the best consumer mailing list available to give you competitive edge and help increase revenue with more efficient marketing. Read more.

The ultimate way to reach out to your customers and prospects would be to get to know each one individually—learning their individual tastes and interests; whether they prefer a phone call, an email, or a visit.  You would begin to keep track of birthdays, the birth of children, vacation plans. You would begin to tailor everything about your offer and approach to their unique preferences, stage of life, and life events. Read more.

Acxiom PersonicX® study of U.S. green trends reveals children are significantly less likely to be present in environmentally-friendly households — plus more surprising insights.