Mailers are facing greater challenges than ever with rising costs, environmental concerns, privacy issues, and postal regulations. But don't despair. There are unprecedented opportunities for smart marketers who stay ahead of the direct mail curve.

The key is to reverse-engineer your marketing process. Read more.

New trends in direct mail are being driven by rising costs, environmental concerns, privacy concerns, and the regulations that address these issues.

Balancing the scale are dramatic improvements in technology that can personalize and track mailings in deeper and more revolutionary ways.

Five years from now, direct mail will be a very different industry than it is today. Keep up with these 5 trends and you'll be an industry leader.
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We entered a new era of postal rates and regulations with the passage and phased implementation of the Postal Accountability and Enhancement Act of 2006.

The good news is that future rate increases will be capped by the increase in the consumer price index. The increases may be more frequent, but they won't induce the sticker shock the industry has experienced in past years culminating with increase in May 2007.

This new era will increase the challenge for mailers to keep up with changing technical requirements. Advances in technology will bring some real benefits, but the costs of non-compliance will be high. Read more.