When marketing budgets are tight, everyone wants to know how to get the maximum return on investment. Don’t underestimate the power of direct mail when creating a marketing survival plan for the current economy. Read more.

Direct mail campaigns are only as good as the data they are powered by. When you’re trying to stretch your marketing dollars and improve your results, high quality data can make all the difference.

Here are 10 ways you can save money and increase your sales and profits by using high quality data. Read more.

When you need to tighten your marketing belt, it’s time to focus on strategies that give you the most leverage for the time and money invested. The long-term health of your business depends on nurturing your customers, converting your leads, and generating new prospects. Develop a marketing plan with these goals in mind. Don’t ignore your current customers in the scramble to find new ones. Rank your leads and follow up with them accordingly. Make a compelling offer.

Here are some strategies that will help you stay focused on top priorities that lead to better results. Read more.