Here’s an adage for today’s marketers, “When the going gets tough, the tough get creative!”  In good times, success is often an obstacle to creativity.  

Suggest a new idea when things are on the up and up, and what’s the response?  Often the answer is, “Everything’s working, why change it?”  That kind of complacency leads to less than optimal results in the long run.

Tough times breed the willingness to take risks and try new approaches.  That’s good, but be sure to use best practices to test new ideas against your control offer to be sure your new ideas really are better. Read more.

When you plan your consumer marketing campaigns, do you have a predictable mailing list process for determining how to get the highest response and most profitable results?

With postal rates going up again on May 11, 2009, the money you invest to target your mailings more effectively will increase your response rates and save you money on printing and postage. Read more.

It’s surprising how many marketers don’t bother to run projection scenarios before they test.  Before you test?  Yes!  This is a valuable “reality check” on your test ideas.

You know more than you think you do.  This exercise will prove it and can save you from making a costly mistake.  This is an example where a little bit of homework goes a long way. Read more.

This volume incentive program is open to all current Standard Mail® Saturation Mail mailers that meet U.S. Postal Service® eligibility. This program provides mailers with a $40 million discount for any new incremental mail. Read more.