Taking the guesswork out of list testing

When you plan your consumer marketing campaigns, do you have a predictable mailing list process for determining how to get the highest response and most profitable results?

With postal rates going up again on May 11, 2009, the money you invest to target your mailings more effectively will increase your response rates and save you money on printing and postage.

Marketing shouldn’t involve guesswork when picking lists and trying to decide how many to mail.  One of Acxiom’s exciting new products, On Demand Targeting, takes the guesswork out of marketing.

How On Demand Targeting works

With On Demand Targeting, Acxiom takes a sample of your customer file and matches it against Acxiom’s InfoBase-X® Consumer List of more than 120 million households.  We use an advanced modeling technique to look for patterns where your customers have a higher-than-average penetration.

Here is an example.  The red line shows the average percent of consumers in the indicated income levels.  In this case, the sample company has a very high penetration in households with higher incomes.  For this company, 56% of customers have an income of $150,000 or more.

On Demand Targeting uses more than 500 attributes

On Demand Targeting is a powerful tool because it uses more than 500 attributes to evaluate your customer base.  This depth of data is what increases the accuracy of Acxiom’s modeling results.

There is no way an individual or company could do this kind of analysis without the aid of the most advanced database marketing technology.  This is where Acxiom’s expertise can really leverage results.

How On Demand Targeting improves mailing results

After we match a sample of your customer file to the Acxiom InfoBase-X Consumer List, we score all households in the country from 1-100, based on their likelihood to respond to your campaign. 

The results look something like this.

The top 10% of prospects are 5.08 times more likely to respond than the average.  The top 1% are 12.85 times more likely to respond.

This is what we mean when we say it takes the guesswork out of marketing.

On Demand Targeting is fast and easy to put into practice

On Demand Targeting is fast and easy to put into practice.  We need a sample of 15,000 – 25,000 customer names to provide a predictive model.  We can complete the match, customer portrait, and model in four business days.  Once complete, orders can be turned around in 24 hours.

On Demand Targeting is a smart solution

In these economic times, we all need to work smarter and more efficiently.  On Demand Targeting improves mailing efficiency and effectiveness, decreases the cost and waste of mailing to non-responders, and increases sales and profits.  It’s a win-win scenario.

To talk with an Acxiom Specialist about On Demand Targeting, call toll-free 866-977-6018 (8:00 – 6:00 ET Monday through Friday) or email us at IBLExpress@Acxiom.com.

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