Email is one of the MOST effective and LEAST effective communication tools we have. 

Targeted, relevant emails get faster results and a higher ROI than almost any other form of communication.  It can open the door immediately to online, phone, or face-to-face conversation.  It is the best door-opener and lead generator for your sales team, and it can drive online sales from your website.

But irrelevant email blasts are a nuisance that deteriorates your brand’s image, and makes it less likely that customers and prospects will respond to your offers.  You’ll become the victim of “auto-delete,” when your valued customers and prospects automatically delete your email without opening it or giving it a second thought. Read more.

Are you capturing a valid mail, email, and phone contact for all of your customers?  Try as you might, it’s not always easy to get complete contact information from customers and prospects.  Yet this data is critical to the success of a multichannel marketing program.  It can also save time for your sales and customer service representatives.

Enhancing your file with demographic data, lifestyle indicators, and special interests is another way to enable more targeted, personalized, and profitable marketing campaigns.  Acxiom’s robust, industry-specific data packages can add powerful segmentation criteria to your file. Read more.

You’ve read the headlines:  “Postal Costs on the Rise,”  “Email Open Rates Continue to Fall” … What’s a direct marketer to do?

While there are advantages and disadvantages to using direct mail and email marketing, one thing is clear—these tools are more powerful when used together, in a well-integrated campaign. Read more.