Increase the Value of Your Customer File
Appending data is an easy way to add value.

Are you capturing a valid mail, email, and phone contact for all of your customers?  Try as you might, it’s not always easy to get complete contact information from customers and prospects.  Yet this data is critical to the success of a multichannel marketing program.  It can also save time for your sales and customer service representatives.

Enhancing your file with demographic data, lifestyle indicators, and special interests is another way to enable more targeted, personalized, and profitable marketing campaigns.  Acxiom’s robust, industry-specific data packages can add powerful segmentation criteria to your file.

Let us help you fill in the blanks and enhance your customer data.

Email Append

Are you missing email addresses for some of your customers?  Acxiom can help you append them using our proprietary matching technology to enable the most accurate, confident—yet conservative—match possible.  All matches occur on the name and address components at the individual level.

Reverse Append

Do you have email addresses for some customers, but are missing their mailing addresses?  We can match those email addresses to the Acxiom email database and add the corresponding name and mailing address to your file.  With the physical address, you can now include these contacts in your direct mail promotions.

Phone Append

Are you missing phone numbers for your customers?  Acxiom matches on name and address components to provide a U.S. residential phone number for your customer file.  The data is updated weekly and our proprietary linking technology yields the highest accuracy rates in the industry.

Data Enhancement

Take your customer file information to a new level with Acxiom’s robust data enhancement options.  You can add any attribute on the InfoBase-X Consumer List to your customer file.  This is particularly valuable when done in conjunction with a database profiling analysis that identifies which attributes are most predictive of higher response.  With minimal effort or cost, your customer file can become more targeted and more profitable.

Acxiom’s foundation package includes a range of demographic data appends from 22 to 54 attributes, and 100% coverage of all zip codes with 12-key demographic elements.

Industry packages can be combined with the foundation package to create a complete and rich data set for any customer file.  Industry packages are available for:

• Auto
• Communications
• Retail Banking
• Credit Card
• Health Care
• Health Insurance
• Life Insurance
• Auto Insurance
• Home Insurance
• Investments
• Media
• Addressable Media
• Travel and Entertainment

Acxiom can help you implement an effective direct marketing plan.  To speak with an Acxiom specialist, call toll-free 866-977-6018 (8:00 – 6:00 ET Monday through Friday) or email us at IBLExpress@Acxiom.com.

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