With Acxiom mailing lists and data you can structure a home mortgage, home equity, or home refinancing lead generation campaign more accurately and more profitably. We have the capability of custom designing your ideal marketing solution by utilizing over 1,500 attributes including geographic, demographic, psychographic, and lifestyle options, plus our unique credit score and debt index.
Identify prospects for:
Following are some examples of Acxiom solutions that can be used to help you target mortgage leads:
With Acxiom’s InfoBase-X™ Economic Assessment Scores, you can identify performance within a geographic area from historical patterns of credit usage and payment behavior. The score is gleaned from such predictors as mortgage, retail and other trade line information aggregated at the Zip+4 level. With this valuable information, you can now select segments of the population, based on levels of credit-worthiness, that best fit your marketing strategies.
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