Spring 2010

• 12 Tips to Boost Your Sales and Marketing Results
• For Want of a Nail: A Tale of Two Kingdoms
• Changing Attitudes on Banking: New Study Reveals Challenges and Opportunities
• Intelligent Mail Volume is on the Rise: Catch the wave
• Introducing MySalesHero.com: Champion of the highest quality sales leads

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Winter 2009

• Introducing MySalesHero.com
  Champion of the Highest Quality Sales Leads
• Let ROI Put You on the Road to Superhero Sales Results
• Consumer Study Reveals New Mindset of Auto Buyers in
  Post-“Cash for Clunkers” Era
• You gave us an “A,” but we’ll still try harder!
  (A Special Message from Stacey Girt, Senior Manager at Acxiom)

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Fall 2009

• 10 Ways to Create Synergy Between Social and Traditional Media
• Support Lead Gen Efforts in 140 Characters or Less
• Fight Attrition with Direct Mail
• Throw Away That Sales Pipeline–Let’s Start a D-Cycle Party?

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Summer 2009

• Beyond Blasts — 12 Best Practices for Using Email More Effectively.
• Increase the Value of Your Customer File
• The Pros and Cons of Email vs. Direct Mail

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Spring 2009

Read about cost saving strategies to use in a recessionary economy.

• You can't afford NOT to test in tough times
• Taking the guesswork out of list testing your direct mail results
• Do a “reality check” BEFORE you test
• New Saturation Mail Volume Incentive Program

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Winter 2009

Read about cost saving strategies to use in a recessionary economy.

• Why direct mail is the best marketing survival strategy for a recessionary economy
• How the power of data can improve your direct mail results
• Winning strategies on a tight budget

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Fall 2008

Read about key trends in the direct marketing industry today.

• What's the Key to Staying Ahead of Direct Mail Trends?
• Are You Up to Speed on These 5 Direct Mail Trends?
• Plan Now for New Postal Requirements

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Summer 2008

Read about techniques for reaching your best customers.

• How do you select a consumer mailing list that will give you the best ROI?
• Beyond Demographics- Do you really know your customers?

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Spring 2008

Read about methods for maximizing your marketing efforts.

• Are All of Your Direct Mail Bases Covered?
• Get the Maximum Results from Your Mailing List
• Use Return on Investment to Get a Better Measure of Your List Results

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Winter 2008

Read about the importance of listening to your customers.

• Finding Credit-Worthy Consumers
• The Digital Age-Multi-Channel Madness
• Increase ROI with Consumer-Centric Analytics

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Fall 2007

Read about ideas for implementing a customer-centric marketing strategy.

• The Gateway to Growth: A Customer-Centric Marketing Strategy
• Learn More About Your Customers: A Guide to Getting Started
• Database Marketing: Timing Is Everything

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