The easiest way to combat higher printing and postage costs is to improve your data hygiene. Clean lists are "green" lists. They eliminate waste, reduce postage and mailing expense, increase your response, and improve your profits. At Acxiom, we offer a comprehensive suite of list services that can make your direct marketing campaigns more responsive and profitable.
Our merge/purge capabilities are second to none. Based on years of development, research and custom programming, we can eliminate duplication, provide customized matching, perform multi-variable merges, limit the number of pieces of mail delivered to the same address, include DMA Mail Preference Service (MPS) flags, as well as any additional client-supplied suppression files.
Approximately forty million Americans change home address or business location. every year. NCOA (National Change of Address) can update and standardize your mailing addresses so they enter the mail stream with the most accurate, up-to-date information. This also ensures that valuable consumer names and addresses that would have been lost can continue to receive your mailings.
In 2003, the National Do Not Call Registry was set-up by the US Federal Trade Commission. The government created this national registry to make it easier and more efficient for consumers to help eliminate unwanted telemarketing calls. Additionally, 43 states have also established their own Do Not Call lists. Let us match your files against the most current National Do Not Calls lists to make sure your telemarketing campaigns are FTC-compliant and to save you time and money on calls to unreceptive consumers.
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