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Free Marketing Newsletter for successful direct marketing campaigns
 

Specialty Services

The next time you need mailing list services don’t get trapped in a maze of look-alike, sound-alike service bureaus ... come to “the source.” We handle hundreds of accounts so we can expertly guide you to the most effective solution for your special needs. So if you’re confronted with declining response rates, shrinking list universes, increased production and postage costs ... we offer a host of proven services that can make your direct marketing campaigns more responsive and profitable.


Each year an estimated forty million Americans change their home address or business location. Far too often their old address remains in the mail list of direct marketers resulting in misdirected catalogs and mailings. This also means wasted postage and print production costs ... not to mention lost sales and profits. NCOA (National Change of Address) can update and standardize your mailing addresses so they enter the mail stream with the most accurate, up-to-date information. And valuable consumer names and addresses that would have been lost can be restored to continue to receive your mailings. More Info > >
In 2003, the National Do Not Call Registry was set-up by the US Federal Trade Commission. The government created this national registry to make it easier and more efficient for consumers to help eliminate unwanted telemarketing calls. Additionally, 43 states have also established their own Do Not Call lists. Let us match your files against the most current National Do Not Calls lists to not only make sure your telemarketing campaigns are FTC-compliant but also to save you time and money on calls to unreceptive consumers.  
More Info > >
 
Appending is a technology that makes your house file -- and all its segments -- more valuable. It's the easy way to learn more about your customers by applying demographic, psychographic, ethnic and/or religious information to your house file. With minimal effort or cost on your part -- your house file can become more mailable ... more selective ... and more profitable. And if you rent your mailing list, database appending will immediately make your file a more attractive, more viable list rental property to the direct marketing community. More Info > >
 
Our merge/purge capabilities are second to none. Based on years of development, research and custom programming, we can eliminate duplication ... provide customized matching ... perform multi-variable merges ... limit the number of pieces of mail delivered to the same address ...include DMA Mail Preference Service (MPS) flags, as well as any additional client-supplied suppression files.  More Info > >
 
Statistical modeling is a research tool designed specifically to help you quickly identify the prospects most likely to become your customers. Once you know what motivates your current customers, it's easier to create effective new offers for them, as well as on-target promotions for new prospects. Using creative modeling techniques such as good customer match, mailed regressions, previously mailed match, and renewal and cross promotion model, we provide easy to read reports that pinpoint specific segments that present the greatest opportunity for direct marketing success.  More Info > >
 
Is your advertising message relevant to the consumers you are addressing? Our experts can help you understand your current customers and use that knowledge to target other new leads. Here's how it works. After compiling your in-house data from all sources, we overlay this database with our files of 90 million households and 250 million people to build a detailed customer profile. The information now available will include such details as geographic location, demographic makeup, product preferences, and leisure activities. Then we apply this profile to prospect mailing lists, using highly advanced analytics and modeling tools to generate a large and targeted database of current and potential customers, yielding better response rates and higher return on investment.   More Info > >
 
Does running reports on your customers and prospects become a timely initiative? We understand your frustration and can build highly efficient database environments to give you easy access to your data for reporting or marketing campaigns. We provide Graphic User Interface (GUI) front-end tools making it as easy as "drag and drop" to create output campaigns. Response files are fed into the database to limit the number of times you mail to your audience, allowing for optimal targeting and touch points.  More Info > >
 
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